social media

Schroeder v. Pinterest Inc.


Were the ideas and functionality behind the Pinterest social media website stolen? A case alleging just that is making its way through the New York court system. In Schroeder v. Pinterest Inc., the New York Appellate Division First Department addressed multiple issues relating to a lawsuit claiming theft of ideas and work product that led to the development of the popular website 

Pinterest is “a content sharing service that allows members to ‘pin’ images, videos and other objects in their pinboard.” In the Pinterest case, an internet entrepreneur is claiming that the former Chairman and Chief Executive Officer of two companies he founded with former classmates stole their website concept, designs, and business plan, and gave them to a different group of developers who used them to create the immensely popular social media website  

Case Background – In 2005, Plaintiff Schroeder, then a Columbia Law School student, came up with the idea of developing “a social network bulletin board where users could share their physical location with friends over the [i]nternet.” He taught himself how to program and spent many hours developing the site. He brought two of his classmates into the project to help him. Together they formed Rendezvoo, LLC, a limited liability company, in order to develop the website. Rendezvoo’s operating agreement mandated that all three members owed each other fiduciary duties and “were expressly prohibited from unilaterally taking any corporate opportunities.” Rendezvoo’s website application was released to the public in 2006, and in a second version, was expanded to allow users to share their interests as well as their physical locations.

Seeking to raise additional capital for website development, the three developers were introduced to early stage investor and self-proclaimed “entrepreneur mentor,” Brian Cohen. After learning about their business model and business plan, Cohen accepted their offer to become Chairman and Chief Executive Officer of Rendezvoo. He was also given an 18% equity interest in Rendezvoo. Although never formally memorialized, Cohen agreed to be bound by Rendezvoo’s operating agreement restricting the misappropriation of company ideas and work product.

In 2007, at Cohen’s urging, the four Rendezvoo principals took down the Rendezvoo website and began developing a new site with a narrower focus than Rendezvoo. The new site, named Skoopwire, would focus exclusively on providing early access to new products and services. The four Rendezvoo principals founded Skoop Media Associates, Inc. to develop the new website. Skoop Media’s website,, was “a direct-to-customer news wire connecting businesses to bloggers, sophisticated customers and journalists wanting easy access to information about new products and services before they were covered in the mainstream media.” 

The business relationship between the three original developers and Cohen quickly soured. According to the complaint, Cohen sought more equity and when he did not get it, he deadlocked the project “so he could steal the core ideas for himself and freeze out Schroeder from reaping any benefits.” By early 2008, the parties began to contemplate liquidating and dissolving Skoop Media, but they never formally proceeded to do so. Schroder attempted to have the shareholders sign an agreement to protect the Rendezvoo or Skoopwire concepts, but nobody signed it. In mid-2008, Cohen “abandoned” his positions with both companies. The Skoopwire website was never released to the public. Both Rendezvoo and Skoop Media were never dissolved.

In 2009, Cohen met the future founders of at a business school competition. In March of 2010, was launched. “The website allows users to pull images from elsewhere on the [i]nternet and generate pins which are compiled into various topic boards.” Users then “have the ability to view the most popular pins on the site as well as the board that other users have created.”  

Upon viewing, Schroeder noticed it was virtually identical to the second version of the Rendezvoo website. Schroeder noticed key features which bore clear similarities to their previous work including “the ability for users to post their interests for their friends and other users of the site to see.” In 2012, Schroder read an article in which Cohen “bragged about being Pinterest’s ‘first investor,’” and described how he met Pinterest’s founders in 2009, shortly after he allegedly deadlocked the Rendezvoo and Skoopwire projects. Plaintiffs allege that, in this article, Cohen falsely stated that he did not know where the concept of "pinning on Boards" came from, and claimed that the Pinterest website "came out of nowhere." The complaint further alleges that Pinterest’s founders knew that the ideas given to them by Cohen were not his own.

In June 2013, Schroeder, Rendezvoo and Skoop Media sued Cohen, his company, New York Angels and Pinterest, and in September, the Cohen defendants and Pinterest separately moved to dismiss the complaint.

In July 2014, Judge Melvin L. Schweitzer granted Cohen’s motion and dismissed the breach of fiduciary duty, misappropriation and unjust enrichment claims. The court, however, denied dismissal of the causes of action for misappropriation of skills and expenditures, and promissory estoppel. This appeal followed.

The Court analyzed each of the plaintiffs’ claims for legal sufficiency and ruled as follows:

Breach of Fiduciary Duties – The Appellate Division held that the Plaintiffs had properly stated a claim for breach of fiduciary duties, and reversed the lower court’s dismissal of this claim. The complaint alleges that Cohen, as Chairman and Chief Executive Officer of both Rendezvoo and Skoop Media, owed fiduciary duties to both companies and to Schroeder, a fellow shareholder and member. Additionally, the complaint alleges that Cohen breached those duties by intentionally deadlocking the Rendezvoo and Skoopwire projects, stealing the proprietary ideas, technology and business plans underlying their sites, and providing this information to Pinterest.

Cohen argued that the fiduciary duty claim was not viable because he was no longer affiliated with Rendezvoo or Skoop Media by 2009, when he allegedly gave Pinterest the confidential information. He cited cases holding that a director who resigned or was terminated no longer owed fiduciary duties to the company. 

The Court ruled that the complaint sufficiently alleged that Cohen was still an officer of Rendezvoo and Skoop Media at the time of the alleged breach. Plaintiffs claimed that the breaches began when Cohen deadlocked the two companies while they were still active. The Court noted that there was no allegation in the complaint that Cohen ever resigned his positions, or relinquished his ownership interests in either entity, implying that Cohen was never relieved of his fiduciary duties.

The Court added that even if Cohen had resigned from both companies before giving the information to the Pinterest entrepreneurs, he could still be held liable if Plaintiffs could show that his breaches “were founded on information acquired during the fiduciary relationship."

The Court dismissed the aiding and abetting breach of fiduciary duties claim against Pinterest, stating that an essential element of such a claim is that the defendant knew that the party it was aiding was under such a duty and the complaint did not allege that Pinterest knew of Cohen’s prior relationship with Plaintiffs.

Unjust Enrichment - The Court upheld the dismissal of the unjust enrichment claim against Pinterest on the grounds that the complaint did not allege a “sufficiently close relationship” between plaintiffs and Pinterest necessary to sustain such a claim; in fact, the Court noted, it did not allege any relationship between them.

Misappropriation of Trade Secrets – The Court upheld the misappropriation of trade secrets claim against Cohen, but dismissed this claim against Pinterest.

Regarding Cohen, the Court held that Plaintiffs had sufficiently alleged that Plaintiffs (1) possessed a trade secret, and (2) Cohen used that trade secret in breach of an agreement, confidential relationship or duty. The Complaint alleged that Cohen had “exposed” valuable confidential and proprietary technology and business plans by providing them to Pinterest. Cohen made these improper disclosures in violation of his executive positions with Rendezvoo and Skoop Media as well as his agreement to be bound by Rendezvoo’s confidentiality agreement.

Nevertheless, the Court noted the trade secrets claim was limited to only confidential information – essentially excluding any features contained in Rendezvoo’s website application that was made publicly available – because a trade secrets claim, by definition, excludes information in the public domain.

Regarding Pinterest, the Court stated that the Complaint contained no allegations that Pinterest had breached an agreement or confidential relationship with or duty to Plaintiffs, nor did it allege that Pinterest acquired the information by improper means. Merely obtaining the information from Cohen without knowledge that he had improperly taken it is insufficient to hold Pinterest liable for trade secret misappropriation.

Misappropriation of Ideas – The Court upheld the misappropriation of ideas claim against Cohen, but dismissed it against Pinterest. The Court held that the Complaint alleged (1) a legal relationship between Plaintiffs and Cohen, and (2) the idea allegedly taken was “novel and concrete.” The legal relationship between Plaintiffs and Pinterest was lacking and thus this claim had to be dismissed.

Misappropriation of Skills and Expenditures – The Court upheld this claim against Cohen, but dismissed it against Pinterest. The Complaint properly alleged that Cohen had (1) misappropriated Plaintiffs’ labor, skills, expenditures, or goodwill, and (2) displayed some element of bad faith in doing so. Bad faith can be established by demonstrating “fraud, deception, or an abuse of a fiduciary or confidential relationship.” The Complaint alleged that Cohen misappropriated years of Schroeder’s work that was used to develop the Rendezvoo and Skoopwire websites. In addition, bad faith was shown on Cohen’s part by his disclosure of confidential and propriety information while he was a fiduciary of Rendezvoo and Skoop Media, as well as his violation of Rendezvoo’s operating agreement.

Promissory Estoppel – The Court held that the Complaint did not allege a viable promissory estoppel claim against Cohen based on his July 1, 2008 email stating that he had "absolutely NO interest in PROFITING from [Schroeder’s] specific design work on Skoopwire." The Court noted that the elements of such a claim are: (1) a promise that is sufficiently clear and unambiguous, (2) reasonable reliance on the promise by a party, and (3) injury caused by the reliance, and held that the Complaint was deficient because it did not allege that Schroeder had relied to his detriment on this promise.